Visual Identity
The look of our brand has been refreshed with bright colours of green, teal, teal, and a rich black, which symbolizes the African continent.
TOur new identity allows us to be recognized among one of the virtual airlines that places its members at the core of its business.
The Strategy
The strategy is built upon the assumptions that All African Airways is a valued virtual airline, where everything is done to put the pilots at the core of the company policy and proposition.
All African Airways stands for seriousness, based on values of experience, thoughtfulness, warm behavior in responsible ways towards everyone who embraces diversity and collaboration. In other words, a true and proud African spirit.
The Heritage
There are very few virtual airlines that can boast the heritage of All African Airways, which was initially known as UNITED AFRICAN, when established in September, 2001. From the early days of its inception, until recent times, it continually grew its reputation of professionalism and quality.
The Secretary bird (in our logo identifier) evolved from our earlier corporate identity, and was recently re-designed to be sleeker, and looking into the future with proudness, strength and confidence.
The Corporate Identity
Corporate Identity: The Logo type and the Secretary bird logo both represent our Corporate identity and our Brand prefix. This is a formal representation of our business, which unites all relationships with our fellow members and guests.
Brand Prefix: The Brand prefix projects rationality though our processes, and allows us to clearly communicate our company image in our business signature. The Secretary bird, which proudly soars over the African continent, is a true representation of confidence in everything we do
Brand Prefix
Corporate Application
The Secretary
Unique to Africa, the Secretary bird projects strength and resolve. It’s our unique and distinctive brand identifier, and should never be rearranged, redrawn or distorted.
The Identity name
Typeface: Excellence in motion
Our Airline type-face is open, fresh, smart, and is called ‘Excellence in motion’. It hasn't been specifically created for our airline, but it perfectly suits our company identity, which is that of a Virtual Airline which is always in motion, innovative, and at the forefront of events
The Logo type
Background
The distinctive backgrounds are our main communication visual identity. The ribbed graphic surface provides a precision and streamlined feel to the visual identity.
It is intended to be used at every opportunity where it will add value to the look and feel of a communications piece.
The Colour and extended palette
The distinctive colours clearly defines our image and our identity, and these colours must be used on any form, as well as in all corporate communications.
The extended colour palette acts in support of the primary palette. Colours must be used either alone, or in conjunction with some (or all) of the core brand colours.
TThe core colour palette (Our green, white and teal colours) must always to be used in any visual representation of the airline.
Brand Language
We are friendly, open, and approachable.
We are polite, and recognize the fact that the words ‘please’ and ‘thank you’, go a very long way.
We are fair, entertaining and calm.
We aim high, but remember to always be welcoming and helpful.
Understanding our Livery and the secret behind the Aircraft Registration
The secret behind aircraft registration
All African aircraft registrations are composed as follows:
The First letter is for the Country of Registration: T for Ivory Coast.
The Second letter is for the manufacturer of the aircraft: A for Airbus and B for Boeing.
The Third letter indicates the aircraft engine type, for example, E: for Jet engine, P for Propeller.
The Fourth letter is for the aircraft operational range: L for Long Haul, M stands for Medium Haul and R for Regional.
Only the fifth letter is freely assigned:
In others words, a Boeing 747-400 will be: T-BELK, while an Airbus A320 will be: T-AEMS
The Aircraft registered in others countries HUBs are managed differently
